The one that the “health” food nutters use is number 5:
5. The discoverer says a belief is credible because it has endured for centuries. There is a persistent myth that hundreds or even thousands of years ago, long before anyone knew that blood circulates throughout the body, or that germs cause disease, our ancestors possessed miraculous remedies that modern science cannot understand. Much of what is termed “alternative medicine” is part of that myth.
Ancient folk wisdom, rediscovered or repackaged, is unlikely to match the output of modern scientific laboratories.
Flogging off a random plant that was allegedly eaten for “health benefits” by a stone-age culture to ignorant dupes is exactly the sort of fraudulent crap that places like Blackmores do.
When I become leader of New Zealand and rename it Meromotopia, the first thing that I’ll do will be to require all these crappy products that don’t work to have a large warning that takes up the same proportion of the packet as the anti-smoking propaganda cigarettes are forced to have on them, that says:
NOT SCIENTIFICALLY PROVEN.
Health claims made
by this product are for
entertainment puposes only.